What is Toy Art?

Rocart Fine Art

Designer Toys, also called toys art, are toys and collectibles created by artists and designers that are either self-produced or made by small, independent toy companies, typically in very limited editions. Artists use a variety of materials, such as ABS plastic, vinyl, wood, metal, latex, plush, and resin. Creators often have backgrounds in graphic design, illustration, or fine art, but many accomplished toy artists are self-taught. Urban vinyl is a type of designer toy, featuring action figures in particular which are usually made of vinyl. Although the term is sometimes used interchangeably with the term designer toy, it is more accurately used as a modifier: not all designer toys can be considered urban vinyl, while urban vinyl figures are necessarily designer toys, by virtue of how they are produced. Like designer toys in general, urban vinyl figures feature original designs, small production numbers, and are marketed to collectors, predominantly adults.